Icing and Frosting Market is expected to reach US$ 6,730.00 million by 2030
Culinary Exploration and Globalization Drives Global Icing and Frosting Growth
According to our new research study on "Icing and Frosting Market Forecast to 2030 – Global Analysis – by Type, Category, Distribution Channel, and Geography," the market was valued at US$ 4,883.15 million in 2022 and is expected to reach US$ 6,730.00 million by 2030; it is estimated to record a CAGR of 4.1% during 2022–2030. The market report highlights key factors bolstering the market growth and prominent players along with their developments in the market. The interest in home baking propels the icing and frosting market growth.
Icing is a sweet and offers decorative coating for baked goods such as cakes, cookies, and pastries. It adds flavor, texture, and visual appeal to these products. The primary ingredients in icing typically include powdered sugar, butter, shortening, and flavorings such as vanilla or cocoa. Icing is generally smooth, and some varieties have glossy glazes, providing both taste and presentation versatility.
Global Icing and Frosting Market Breakdown – by Region
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The surge in demand for icing can be attributed to several factors. The growing popularity of baking and home-based culinary activities, especially during periods of lockdowns and increased time spent at home, has led to a heightened interest in creating visually appealing and tasty treats. Additionally, the influence of social media platforms has played a significant role, with people sharing their baking creations online and inspiring others to experiment with different types of icing techniques and designs. The rise of artisanal baked products and the trend of customized and themed cakes for various occasions further contribute to the high demand for diverse and aesthetically pleasing icing options. As a result, the icing category has witnessed innovation and a broad spectrum of icing varieties, ranging from plain icing to trendy mirror glazes and drip icings.
Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. Frosting typically includes powdered sugar, butter, shortening, and flavorings such as vanilla or chocolate. Unlike icing, which may have a more liquid or glaze-like consistency, frosting tends to be more substantial and is often used for decorating cakes, cupcakes, and other desserts.
The increasing popularity of home baking, driven by the desire for homemade treats and creative culinary experiences, has led to a heightened demand for convenient and versatile frosting options. Additionally, baking shows' influence on traditional television and streaming platforms has inspired individuals to experiment with different frosting techniques to achieve professional-looking results. The demand for customization and personalization in home-baked goods, fueled by events such as birthdays and celebrations, has further boosted the need for diverse and flavorful frosting varieties. Popular types of frosting include buttercream, cream cheese frosting, and ganache, each offering a unique taste and texture profile for various dessert applications.
Significant factors contributing to the growing icing and frosting market size are the rising interest in home baking, culinary exploration, and globalization. The growing interest in home baking has emerged as a significant driver for the icing and frostings market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Consumers increasingly take up baking as a recreational activity inspired by popular baking shows and online tutorials. This has led to a surge in demand for premium icing and frostings as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity.
Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frostings, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques.
Social media platforms have played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frostings. The sharing culture on platforms like Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.
Additionally, the personalization trend in home baking has significantly impacted the icing and frosting market. Home bakers increasingly seek customizable options to add a personal touch to their creations. This demand for tailor-made and unique icing solutions has prompted manufacturers to diversify their product offerings, providing a range of flavors, textures, and colors to cater to the varied preferences of home bakers. The desire for personalized baking experiences has thus become a driving force behind the increasing demand for icing and frostings, as consumers seek products that align with their specific creative visions and tastes.
Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc are among the prominent players profiled in the icing and frosting market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The icing and frosting market analysis also includes company positioning and concentration to evaluate the performance of competitors/players operating in the market.
The "Global Icing and Frosting Market Report" is a specialized and in-depth study of the food & beverages industry. The analysis includes growth prospects in light of the icing and frosting market trend and driving factors influencing the market growth. The market is segmented based on type, category, distribution channel, and geography. Based on type, the market is segmented into icing and frosting. Based on category, the market is bifurcated into gluten-free and conventional. The conventional segment holds a more significant icing and frosting market share. The demand for conventional icing and frosting remains strong due to its timeless appeal and versatility in enhancing the flavor and presentation of a wide range of baked goods. Traditional icing and frosting recipes typically include powdered sugar, butter, and flavorings, creating a rich and creamy texture. The continuing popularity of classic desserts, such as birthday cakes, cupcakes, and cookies, has increased demand for these conventional toppings.
Additionally, the continued growth of the baking industry, both commercially and in home kitchens, contributes to the surge in demand. Consumers often gravitate toward familiar and comforting flavors, and the accessibility of conventional icing and frosting recipes allows for easy customization and creativity in decorating various baked treats. The popularity of these time-tested options is further fueled by the joy and nostalgia of indulging in beautifully frosted desserts.
The icing and frosting market is segmented based on distribution channels into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment holds a more extensive icing and frosting market share. The sale of icing and frosting through supermarkets and hypermarkets has become increasingly popular, driven by consumer convenience and accessibility. Shoppers appreciate the one-stop-shop experience offered by these large retail outlets, where they can easily find a variety of baking ingredients, including pre-packaged icing and frosting options. The convenience of having a diverse range of products under one roof saves time and effort for consumers who are often looking for quick solutions for their baking needs.
Moreover, supermarkets and hypermarkets often carry well-known and trusted brands, providing customers with reliability and familiarity. The ability to compare different brands, prices, and product varieties in a single location contributes to the preference for purchasing icing and frosting through this channel. Additionally, the availability of bulk sizes and promotional offers in these stores appeals to both occasional home bakers and commercial users, further solidifying the popularity of supermarkets and hypermarkets as critical sales channels for icing and frosting.
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