Saudi Arabia Cut Vegetables Market is expected to reach US$ 1,690.66 million by 2030

Development of Food Processing and Food Service Establishments to Drive Saudi Arabia Cut Vegetables Market Growth During 2022–2030

According to our latest market study on “Saudi Arabia Cut Vegetables Market Forecast to 2030 – Regional and Country Share, Trend, and Growth Opportunity Analysis – by Type, Category, and End User,” the market is projected to grow from US$ 1,082.76 million in 2022 to US$ 1,690.66 million by 2030. The market is expected to record a CAGR of 5.7% from 2022 to 2030. The Saudi Arabia cut vegetables market report highlights key factors driving the market and prominent players along with their developments in the market.

Saudi Arabia is witnessing growing demand for cut vegetables owing to the increasing number of food service operators. The country is witnessing a huge demand for convenience food owing to changing consumer preferences coupled with the rapid development of food service establishments. Cut vegetables allow food service establishments to incorporate a variety of fresh produce into their menu, offering several benefits such as convenience, time-saving, and reduced labor costs. This flexibility enhances menu offerings and provides annual access to a diverse range of vegetables. Thus, all these factors contribute to the growing Saudi Arabia cut vegetable market size.

Saudi Arabia Cut Vegetables Market – Country Analysis

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The rising trend of fine dining and quick-service restaurants has boosted the demand for ready-to-use ingredients. Further, food processors also prioritize time-saving and operational efficiency in their production processes, thereby boosting the demand for cut vegetables. Food manufacturers require food ingredients such as cut vegetables that are pre-processed, standardized, require minimum processing, and offer consistent quality characteristics, which fuels the Saudi Arabia cut vegetables market share. 

Time is a major factor in the food service industry and cut vegetables contribute to the efficiency of kitchen operations by reducing preparation time. It enables chefs and kitchen staff to focus on other aspects of food preparation. In recent years, Saudi Arabia has witnessed the development and expansion of several food service establishments. For instance, in July 2023, Rebel Foods announced the launch of two cloud kitchens in partnership with KitchenPark in Saudi Arabia. The company announced its brand offerings, such as the Messy Burger, Oven Story Pizzas, Fricken’ Fried Chicken, and the 500 Calorie Project, followed by Behrouz Biryani, Faasos, and Mandarin Oak. Thus, such product launches are expected to remain the Saudi Arabia cut vegetables market trends and positively drive the market growth.

However, cut vegetables are susceptible to the proliferation of microbes, such as Listeria monocytogenes and Salmonella, due to moisture content and other suitable environmental conditions. Cut vegetables with high moisture content form a suitable medium for bacterial growth when exposed to air. In 2022, Fresh Del Monte announced a recall of fresh-cut fruits and vegetables from the market due to potential Salmonella contamination. In August 2023, Saudi Food and Drug Authority issued a warning regarding Sanabel frozen okra products imported from Egypt after the detection of insect infestations. The risk of contamination in the cut vegetables is prevalent due to cross-contamination and lack of preservation technologies, which restraints the market expansion. These factors are anticipated to hamper Saudi Arabia cut vegetables market growth.

Similarly, in 2021, PJP Investment Group partnered with Papa John’s to commence more than 100 restaurants in Saudi Arabia over the next five years. According to research of Okaz/Saudi Gazette based on Saudi Arabia government reports, the total sales for restaurants and cafes sector recorded a strong increase in 2021, reaching US$ 16.7 billion. In 2023, Americana Restaurants International plc, the out-of-home dining and quick-service restaurant operator, announced new restaurant openings, increasing the total restaurant count to 2,277 in the Middle East & North Africa, with a strong emphasis on Saudi Arabia. Thus, the development of food processing and food service establishments boosts the Saudi Arabia cut vegetable market share.

Almunajem Foods Co, Uhrenholt AS, Afdan Co, Grimmway Enterprises Inc, Ovochi, The Egyptian Saudi Food Industries Co, Del Monte Foods (U.A.E.) FZE, Sunbulah Food & Fine Pastries Manufacturing Co Ltd, BRF SA, and Mondial Foods BV. are among the major players operating in the Saudi Arabia cut vegetables market. Market players focus on developing high-quality products to fulfill the varied requirements of end users. Moreover, these key players adopt strategic development initiatives such as product development, collaborations, and partnerships to expand their market presence.

Food processors, including packaged food producers and ready-to-eat meal providers, contribute to the growing demand for cut vegetables. This ensures standardized products and uniformity in packaged food, thereby meeting consumer expectations. Furthermore, advancements in technology and improvements in the supply chain have enhanced the Saudi Arabia cut vegetables market. Efficient cold chain logistics and storage facilities ensure the preservation of freshness, while innovation in packaging extends shelf life. Saudi Arabia is also investing in its cold storage infrastructure to store frozen food products. Therefore, growing food service establishments and rising demand for time-saving food ingredients are expected to drive the demand for cut vegetables, further fueling the Saudi Arabia cut vegetable market growth.

Saudi Arabia Cut Vegetables Market Report Segmentation:

The Saudi Arabia cut vegetables market analysis has been carried out by considering the following segments: type, category, and end user. Based on type, the market is segmented into carrot, lettuce, cabbage, capsicum, beans, peas, and others. Based on category, the market is bifurcated into organic and conventional. Based on end users, the market is segmented into food processing, food retail, and food service.

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